Fashion and Accessories
Baleno (Amoy Plaza)
Baleno regards “value-for-money” as its key brand positioning through offering diversified and mass apparel designs for mixing and matching with ease, high product quality at competitive prices, superior customer services as well as fresh and comfortable shopping environment. Simplicity in design, comfort in fashion, functionality and quality in textile are the key tactics adopted by Baleno to differentiate its products from the casual wear market. With successful rebranding tactics, accurate marketing strategies, non-stop new product research and development, Baleno becomes one of the most rapidly growing brands in the casual wear market and currently operates over 2,500 stores in various regions, such as Mainland China, Hong Kong, Macau, Singapore, Russia, Mongolia, Nepal, Armenia, Mauritius, Cambodia, etc.