Back

Fashion Walk

initial Gentleman New Flagship Now Open

initial Gentleman lands a new flagship store in Fashion Walk. The design direction for the new flagship is to recreate the experience as if one was going to an exhibition. With clean lines and simple structure as well as minimalist ceiling light panels, the unique style and flavor of each artwork is being further highlighted. The blue partition wall in the center of the shop also creates a focal point in the store environment, leading customers to walk around to appreciate the paintings on the wall while looking for outfits they like. In addition to the selected artworks by the team, the display windows are also sophisticatedly decorated like the display cases in museum. While one window exhibits the signature Well Tempered Chair (1986) by Israeli architect and industrial designer Ron Arad, the other window is put-ting the cactus - undoubtedly one of the world’s most-wanted plant in recent years - under spotlight. Although the new store is exhibiting a collection that mainly consists of contemporary artworks, there are also vintage creations like the legendary Chandigarh Chair by the famous Swiss architect and furniture designer Pierre Jeanneret offsetting the industrial, modern elements. The new initial Gentleman flagship store does not only seamlessly integrate the experience of shopping and going to art exhibitions, but also demonstrates a balanced aesthetics by combining classic heritage and modern inspirations as well as man-made and nature’s creations. The Pachypodium Gracilius and Operculicarya Pachypus displayed in the store, which are hand-picked by the team. The new store is expected to attract customers to stop by and shop, while at the same time offering a nourishing moment for the soul.